instagram:

Call Parade

Spotted on the streets of metropolitan São Paulo are 100 peculiar phone booths that were given to 100 artists for free-reign artistic transformations! This public exhibition, known as Call Parade, was started to “promote artistic connectivity between the artistic manifestations, its makers and the public” according to it’s sponsor, Vevo — a Brazilian telecommunications firm.

With over 1,900 photographs on Instagram tagged with #callparade of these strange, whimsical, and beautiful hood fixtures, we think it’s safe to say the exhibit has been a success!

Very cool project

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